Appearance & Measurement Experts since 1986
In the competitive world of consumer electronics, performance, usability, and sustainability are essential, but the first impression is often made long before a device is switched on. It begins with appearance.
From smartphones and tablets to headphones and wearables, a product’s surface finish plays a key role in shaping consumer perception. A visually striking design must be more than just attractive, it should reflect the brand’s identity, support intuitive interaction, and meet high expectations for quality and functionality.
Today’s consumer electronics feature a wide variety of surface types, from ultra-glossy and mirror-like to matt, textured, or even sparkling finishes. Whether designed to appear sleek and minimal or to showcase intricate details and textures, these surfaces define how products are seen, handled, and valued.
At Rhopoint Instruments, it is understood that if it can be seen, it can be measured – with precision and clarity.
For basic gloss level assessments, the Rhopoint Novo-Gloss 60 gloss meter provides industry-standard measurement of surface reflectivity, delivering reliable data quickly and easily. If the surface to be measured has curvature, the benchtop Novo-Curve offers fast and easy measurements. If a bespoke adaptor to measure a complex curve such as an earbud is required, the Novo-Gloss Flex 60 is the ideal choice.
When haze becomes a concern, particularly on high-gloss surfaces where clarity and depth are critical, the Rhopoint IQ is the ideal solution with the Rhopoint IQ Flex 20 being the solution for curved surfaces. It measures both gloss and haze, along with DOI (Distinctness of Image), providing a clearer picture of how a surface interacts with light.
However, when more detailed insight is required, especially for premium surface finishes which may use effect pigments, the Rhopoint Aesthetix offers the most comprehensive surface measurement solution available.
The Rhopoint Aesthetix is a camera-based system developed specifically to make the measurement of appearance as intuitive as it is advanced. Powered by innovative, research-backed HDR imaging technology, it captures detailed surface images and quantifies every visible feature in a single measurement.
From texture and gloss variation to graininess and sparkle, Aesthetix translates visual impressions into quantifiable, repeatable data making premium surface assessment understandable like never before. The system presents this data through clear visuals and metrics that correspond directly with human perception and industry standards.
This eliminates the need for time-consuming analysis or the manual interpretation of curves and values. Instead, teams across design, marketing, quality, and production can quickly assess and communicate surface characteristics with clarity and confidence.
If a surface feature can be seen, Aesthetix can capture it – and quantify it – allowing manufacturers to focus on enhancing the product, not explaining the data.
For manufacturers of consumer electronics, surface appearance is a key differentiator. With Rhopoint Instruments, it becomes something that can be consistently measured, evaluated, and refined, ensuring that first impressions truly last.
